Is social media right for marketing your small business?

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Social Media for small business

Image by Matt Hamm. Tips for social media marketing, and the many different ways social media can be used to promote small / midsized businesses (SMBs), can be found in almost endless numbers on an incredibly wide variety of websites. But there's one crucial tip most small businesses won't see - and that they should consider before any of the others; namely, is social media right for you at all? Marketing budgets for SMBs have always been tight, and human resources to manage these … [Read more...]

Samsung pushes back Canadian Galaxy S4 delivery date

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There are going to be an awful lot of disappointed Samsung fans this weekend. April 27 was tagged as the shipping date for Canadian pre-orders of the Galaxy S4 smartphone, but Samsung Canada just posted this on their Facebook page: Samsung is excited to see the level of pre-orders that Canadian consumers have for the GALAXY S4. Samsung Canada had intended to ship pre-orders by the 27th, but due to the overwhelming global demand of the Samsung GALAXY S4, we will not be able to meet the pre-order … [Read more...]

Feedly: A free news service for news junkies

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Feedly search box

Online news addicts blew a collective gasket recently when they learned the Google RSS Reader service was to be shut down. Google said declining numbers of users was one of the main reasons for the shutdown, and it is safe to say most people didn't even know Google Reader existed, don't know what an RSS reader is, and certainly had no idea why you would use one. I was one of the news junkies, though, who was left scrambling for a new way to get my daily fire hose of news. So after a lot of … [Read more...]

Why I chose HootSuite for my social media work.

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HootSuite Certified Professional Feature with Brian Mulawka

HootSuite University recently posted a 'Featured Certified Professional' article where they talked to me about my experiences using their platform and going through their certification program. You can read the full item here, but since then a number of people have asked me why I chose HootSuite over other platforms in the first place. I both monitor social media and create and publish social media content for my clients, and quite simply I've never found another platform that allows me to do … [Read more...]

Simple social media rule: Don’t joke about tragedy.

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Simple social media rule: Don't joke about tragedy.

People all over the world are still reeling from the horrific bombing in Boston yesterday, and feeling profoundly shaken by the graphic images from the attack. Social media mangers for hundreds of companies and organizations rushed to offer condolences and support, and to let people know how they can help. As seems to always be the case, however, there was at least one who took the opportunity to make an insensitive, ill thought-out and unfunny joke about the situation. When will social … [Read more...]