Tag Archives: facebook

04.21.13
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Why I chose HootSuite for my social media work.

HootSuite Certified Professional Feature with Brian MulawkaHootSuite University recently posted a ‘Featured Certified Professional’ article where they talked to me about my experiences using their platform and going through their certification program. You can read the full item here, but since then a number of people have asked me why I chose HootSuite over other platforms in the first place.

I both monitor social media and create and publish social media content for my clients, and quite simply I’ve never found another platform that allows me to do so much all in one place.

And to be completely honest, price is another huge factor. The free version of HootSuite is incredibly powerful, and for just $9.99 the pro version has most of the features I use. The only other costs are for custom analytics, but I’ll come back to that. So basically you’re looking at a free or almost free social media dashboard where you can monitor all your social media in one place. Continue reading →

07.20.12
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Google being crafty to push Google Plus

You have to give the folks over at Google credit. They might have been slow out of the blocks launching their social media site Google+, but they’re doing everything they can to make sure it takes off now – and not everyone is pleased about it.

On Thursday Google CEO Larry Page laid out his company’s earnings picture, and at the same time bragged that Google+ has more than 90 million registered users. That’s more than twice the 40 million users Google reported in October.

“We’re very excited about the growth we’ve had, and we’ve certainly seen a tremendous number of people added every day,” Page said during the presentation.

It took Facebook almost four years to reach the 90 million user mark, but at the same time Facebook now boasts over 800 regular users. So Google Plus has a long way to go to catch up – which is where the creative tactics come in. Continue reading →

05.10.12
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Google+ ‘Circles’ its killer new feature?

Google+ CirclesAside from a cleaner interface with no games and ads, the differences between Facebook and Google+ are not all that significant. Except for Google’s ‘circles’.

Google+ is set up so that when you add ‘friends’ you also assign them to one or more ‘circles’. That means you can categorize people into friends, family, colleagues, people you don’t know but still want to follow and so on. Continue reading →

03.01.11
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Reconnect with Facebook Friends: Change news feed settings so posts from all your friends appear

With all the changes that Facebook continues to make to their site and the way people interact with it, there’s bound to be a few slip ups along the way. The most recent round of changes to the Facebook interface had one unintended consequence that a lot of people are complaining about: namely that posts from a lot of their friends are not showing up in their news feed.

There is a simple fix that will allow you to change your news feed settings so status updates from all your friends will show up like they used to, instead of having status updates from some of your friends hidden.

Continue reading →

01.05.11
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Is social media right for marketing your small or medium sized business?

Social Media for small business
Image by Matt Hamm.

Tips for social media marketing, and the many different ways social media can be used to promote small / midsized businesses (SMBs), can be found in almost endless numbers on an incredibly wide variety of websites. But there’s one crucial tip most small businesses won’t see – and that they should consider before any of the others; namely, is social media right for you at all?

Marketing budgets for SMBs have always been tight, and human resources to manage these dollars are becoming even more scarce. So while there are clearly great opportunities for small and medium businesses to use social media to market themselves, it’s equally clear that social media isn’t for everyone. Continue reading →