Microsoft confirmed today that they Windows 10 is being downloaded to computers whether or not users have opted in and without notifying users. An article in The Inquirer quotes Microsoft as saying:
For individuals who have chosen to receive automatic updates through Windows Update, we help upgradable devices get ready for Windows 10 by downloading the files they’ll need if they decide to upgrade.
In other words, ask for it or not Microsoft is going to drop a 6gb file on your machine – whether or not you have the room for it, and regardless of what kind of internet connection you’re paying for.
So my question is, after watching people lose their minds when Apple automatically downloaded an album of free music, how did they think this would go? Did no one there think that pushing a giant operating system image to people’s computers without notification wouldn’t upset people?? Arguing that this will be more convenient for users doesn’t come anywhere near justifying the hubris of this move, and Microsoft has done their reputation a great deal of easily avoided damage.