There are going to be an awful lot of disappointed Samsung fans this weekend. April 27 was tagged as the shipping date for Canadian pre-orders of the Galaxy S4 smartphone, but Samsung Canada just posted this on their Facebook page:
Samsung is excited to see the level of pre-orders that Canadian consumers have for the GALAXY S4. Samsung Canada had intended to ship pre-orders by the 27th, but due to the overwhelming global demand of the Samsung GALAXY S4, we will not be able to meet the pre-order date of April 27th for all customers. These orders remain the highest priority with carrier and retail partners and will be fulfilled in the coming days.
via Samsung Canada.
It has to be something of a two edged sword for Samsung — they must be thrilled to have this kind of demand for their new product, but fans who are willing to pre-order a device get justifiably upset when it doesn’t ship on time. It will be interesting to see if this does any lasting damage to Samsung’s brand in Canada.